Certified Enterprise Strategy Formulation Expert (CESFE)

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About the Course
- About the Course -Certified Enterprise Strategy Formulation Expert (CESFE)
- Learning Objectives and Target Audience
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Introduction & Crux of Strategy formulation
- Introducing strategy formulation
- Defining Business Strategy
- Competitive Advantage
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Industry analysis
- Vestas and the wind turbine industry
- Business environment
- Competition from substitutes
- Threat of entry
- Rivalry between established competitors
- Bargaining power of buyers
- Bargaining power of suppliers
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Resources and capabilities
- ECCO and the production of shoes
- The relationship between resources and competitive advantage
- Firm resources
- Organizational capabilities
- Sustaining competitive advantage through resources and capabilities
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Global strategies and the multinational corporation
- Carlsberg in China
- Defining the multinational enterprise
- Motives of Internalization
- Motives of Internalization
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Strategic decision making
- LEGO’s outsourcing journey
- Homo economicus and bounded rationality
- Cognitive limitations
- Strategy as forecasting
- Hidden costs