1.Video A Creative Company CEO Calls for a New Approach
2.Introduction to the Course
FREE PREVIEW3.What Strategy Is...
4.What Strategy Is...continued
5.What Strategy Is...more examples
6.What Strategy Is...Still More
7.What Strategy Is...Conclusions
8.What-s a Strategic Situation (and what isn-t)
9.Strategy-s Most Famous Thought Leader Michael Porter
11.The Main Ideas in Porter-s What is Strategy
12.The Alternative View Strategy as Capability
13.Early Approaches to Business Strategy
14.Strategy, Scripted and Programmed
15.The BCG Matrix and Growth Curve
16.Strategy as Multi-faceted Analysis
17.What We Can Learn...
18. Comparing 1975 and Today
19.How Products, Services, and Work Now Move Easily Around the Globe
20.How the Competitive Game Shifts in a Globalized World
21.The World-s Most Sophisticated Differentiation Strategies
22.Aesthetics...the Last Frontier of Sustainable Advantage
