1.Course overview Scope, structure, and expectations
FREE PREVIEW2.Understanding CRM Basics and significance
3.Learning outcomes What you will gain from this course
4.Evolution of CRM From transactional to relational
5.The CRM philosophy Principles and values
6.The CRM ecosystem Key components and dynamics
7.The power of customer-centricity Concepts and benefits
8.Crafting customer-centric strategies Tools and techniques
9.Instilling a customer-centric culture Steps and best practices
10.The role of data in CRM From insights to actions
11.Segmenting and targeting customers Data at work
12.Personalizing customer experiences The data-driven approach
13.Aligning CRM with sales and marketing The synergy
14.Sales force automation Boosting efficiency and effectiveness
15.CRM and marketing automation Driving integrated campaigns
16.The importance of customer satisfaction and loyalty
17.Designing and implementing effective loyalty programs
18.Measuring customer satisfaction Metrics and tools
19.CRM in customer service Enhancing interactions and experiences
20. Resolving customer issues Strategies and techniques
21. Building a proactive customer service The CRM approach
21. Building a proactive customer service The CRM approach
22.Understanding CRM technologies and its importance
23.Choosing the right CRM software Factors and considerations
24.Automation in CRM Enhancing efficiency and customer experience
25.From planning to execution The CRM implementation process
26.Measuring CRM success Key metrics and KPIs
27.CRM future trends Staying ahead in the game
