Course curriculum
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1. Introduction to Corporate Communications
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1.Corporate Comm-Intro
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2.Overview of the Corporate Communications Function
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3.Effective Communications in Organizations
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4. Key Stakeholders in Corporate Communications
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5. Role of Corporate Communications in Achieving Organizational Goals
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6. Strategies for developing and implementing internal communication plans
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2.Internal Employee Communications
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6. Strategies for developing and implementing internal communication plans
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7. Effective use of various channels for internal communications
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8. Engaging employees through effective communication
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9.Building a positive organizational culture through internal communications
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3.Media and Public Relations
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10.Understanding the Role of media in corporate communications
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11.Crafting key messages and press releases
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12.Managing media relationships and interviews
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13.Dealing with media crises and reputation management
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4.Crisis Communications
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14.Preparing for and managing communication during a crisis
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15.Crisis communication strategies and best practices
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16.Crisis communication team roles and responsibilities
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17.Maintaining transparency and building trust in times of crisis
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5.Course Wrap up
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18.Conclusion
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