Course curriculum

  • 2

    1. Introduction to Corporate Communications

    • 1.Corporate Comm-Intro

      FREE PREVIEW
    • 2.Overview of the Corporate Communications Function

    • 3.Effective Communications in Organizations

    • 4. Key Stakeholders in Corporate Communications

    • 5. Role of Corporate Communications in Achieving Organizational Goals

    • 6. Strategies for developing and implementing internal communication plans

  • 3

    2.Internal Employee Communications

    • 6. Strategies for developing and implementing internal communication plans

    • 7. Effective use of various channels for internal communications

    • 8. Engaging employees through effective communication

    • 9.Building a positive organizational culture through internal communications

  • 4

    3.Media and Public Relations

    • 10.Understanding the Role of media in corporate communications

    • 11.Crafting key messages and press releases

    • 12.Managing media relationships and interviews

    • 13.Dealing with media crises and reputation management

  • 5

    4.Crisis Communications

    • 14.Preparing for and managing communication during a crisis

    • 15.Crisis communication strategies and best practices

    • 16.Crisis communication team roles and responsibilities

    • 17.Maintaining transparency and building trust in times of crisis

  • 6

    5.Course Wrap up

    • 18.Conclusion